by Josie Lewis
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Simon Bull’s story is non-stop reinvention. After a successful artist career (focused on traditional gallery art sales), he was thinking about retiring. But instead of shutting it down, he posted his first Instagram video. New possibilities immediately emerged, and Simon reinvented himself, yet again.
I talk to many, many artists who think they are too late to find success with social media. Some people have a bias that social media is a younger person's game, and we strongly disagree with that bias!
We hear from many talented artists who are reluctant to promote their art on social media because they feel that they have something holding them back—their age, their tech abilities, their skills, etc. But I believe that creatives can and should do what they want at any age or in any circumstance they find themselves in, and Simon's story illustrates that point.
In this interview, he shares his journey in the art world and the impact of social media on his work. Simon shares how he has embraced the performance aspect of painting and the power of viral videos in reaching a global audience. Simon also discusses the intersection of his business and social media, highlighting the importance of social proof in the digital age.